The Power Of Social Media - Build A Better Business Online
Even though social media is still young, it?s incredibly powerful. For hundreds of years, now, journalists, public relations companies and marketing companies have been using all kinds of other media to deliver their message, whether it be to influence people to vote somebody into power? believe in some kind of new system? and, of course, buy products. That was the old media: the new media we have now revolves around online social interaction, and businesses are shooting up everywhere ? from PPC management companies to online marketing agencies ? to capitalise on that new media.
The reason that agencies are starting all the time is because Social Media is incredibly powerful and important in terms of marketing and advertising. If anyone has seen The Social Network, you can see that Facebook?s growth happened so quickly because of the social nature of the platform. Within months of starting in their dorm room, Zuckerberg and Saverin were sat in offices in California. Rather than looking at Social Media as a teenagers hobby, look at it as a gateway to millions of potential clients.
But there?s more to social media than advertising and marketing. News stories break over Twitter and via YouTube, as well as over many other social media platforms. Messages can be spread so easily that thanks to social media, people can become (in)famous almost instantaneously. Justin Beiber, for example, went from being just an anonymous youngster to a global megastar thanks, in part, to a certain amount of talent? and his accounts on YouTube and Twitter.
From a business point of view, success without social media is almost an impossibility, with companies worrying about generating Twitter followers, Facebook fans and Google+ ? even to the extent that Barack Obama?s public relations team have made sure he?s on multiple platforms with accounts on Facebook, Twitter and, recently, Tumblr.
In terms of effectiveness, social media is now as powerful as old media ? if not more so. Social media is much more effective than an advertisement in any newspaper, with its ability to precisely target the desired demographic. Zuckerberg himself says that the best thing about social media is that like fashion, it is never finished. By its very nature, it forces us to change our business models, our ideas about society and the habits we?ve developed over the years ? and what can be more powerful than that?
Ortegra is a team of driven individuals who has an outstanding knowledge in online and social media marketing. We practise in having a deep understanding of your business, creating working marketing strategies.
Tags: Internet marketing
Source: http://articles.buildabetterbusinessonline.com/the-power-of-social-media/
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